@font-face {
  font-family: 'Yosef Display';
  src: url('assets/fonts/BarlowCondensed-ExtraBold.ttf') format('truetype');
  font-weight: 800;
  font-style: normal;
  font-display: swap;
}
:root {
  --paper: #ffffff;
  --ink: #101010;
  --muted: #626262;
  --line: #dedede;
  --soft: #f2f2f2;
  --accent: #d51f2b;
  --dark: #101010;
  --display: 'Yosef Display', Impact, 'Arial Narrow', Arial, sans-serif;
  --sans: Arial, Helvetica, sans-serif;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; scroll-padding-top: 28px; }
body { margin: 0; background: var(--paper); color: var(--ink); font: 16px/1.7 var(--sans); }
a { color: inherit; }
button { font: inherit; }
a, button { -webkit-tap-highlight-color: transparent; }
a:focus-visible, button:focus-visible { outline: 2px solid var(--accent); outline-offset: 5px; }
::selection { background: #ef3340; color: var(--ink); }
[hidden] { display: none !important; }
img { max-width: 100%; }
.container { width: 100%; max-width: 1320px; margin: 0 auto; padding-left: 56px; padding-right: 56px; }
.skip { position: absolute; left: 12px; top: 12px; transform: translateY(-180%); z-index: 20; background: var(--ink); color: var(--paper); padding: 10px 20px; }
.skip:focus { transform: translateY(0); }
.site-header { background: var(--dark); color: var(--paper); border-bottom: 1px solid #343434; }
.header-inner { display: flex; align-items: center; justify-content: space-between; min-height: 96px; gap: 30px; }
.wordmark { font: 800 48px/.9 var(--display); text-transform: uppercase; letter-spacing: -.5px; text-decoration: none; }
.wordmark span { color: var(--accent); }
nav { display: flex; gap: 30px; }
nav a, .header-cta { font-size: 13px; text-decoration: none; }
nav a { padding: 10px 0; color: #cccccc; }
nav a:hover { color: #ffffff; }
.header-cta { padding: 12px 0; font-weight: 600; border-bottom: 1px solid var(--ink); white-space: nowrap; }
.header-cta span { margin-left: 20px; }
.eyebrow { font-size: 11px; line-height: 1.65; letter-spacing: 1.3px; font-weight: 600; text-transform: uppercase; color: var(--accent); margin: 0 0 24px; }
h1, h2, h3 { margin: 0; }
h1, h2 { font-family: var(--display); font-weight: 800; letter-spacing: -.5px; line-height: .96; text-transform: uppercase; }
h1 { font-size: clamp(64px, 7.8vw, 110px); }
h2 { font-size: clamp(46px, 5vw, 68px); }
h1 em, h2 em { font-family: var(--display); font-weight: 800; font-style: normal; }
h1 em { color: #ef3340; }
h2 em { color: var(--accent); letter-spacing: -.5px; }
.hero { display: grid; grid-template-columns: 1.2fr .9fr; gap: 44px; align-items: center; padding-top: 48px; padding-bottom: 48px; }
.hero-copy { min-width: 0; padding: 18px 0; }
.hero-copy > .eyebrow { max-width: 450px; letter-spacing: .65px; font-size: 11px; margin-bottom: 28px; }
.hero-line { display: block; }
.hero-line:first-child { font-size: .85em; line-height: 1.05; margin-bottom: 6px; }
.hero-description { font-size: 17px; line-height: 1.75; max-width: 460px; color: #c9c9c9; margin: 28px 0 0; }
.hero-actions { display: flex; flex-wrap: wrap; align-items: center; gap: 26px; margin: 30px 0 24px; }
.button { display: inline-flex; align-items: center; justify-content: center; gap: 26px; padding: 17px 23px; min-height: 54px; background: var(--accent); color: #ffffff; text-decoration: none; font-size: 13px; font-weight: 600; border: 1px solid var(--accent); }
.button:hover { background: #b51a25; }
.text-link { display: inline-flex; align-items: center; justify-content: space-between; gap: 20px; font-size: 13px; font-weight: 600; line-height: 1.6; text-decoration: none; border-bottom: 1px solid var(--ink); padding: 7px 0; }
.text-link:hover { color: var(--accent); border-color: var(--accent); }
.micro { font: 12px/1.7 var(--sans); color: #a8a8a8; margin: 0; }
.hero-portrait { margin: 0; min-width: 0; align-self: stretch; display: flex; flex-direction: column; padding-top: 1px; }
.hero-portrait img { display: block; width: 100%; aspect-ratio: 3 / 4; height: auto; object-fit: cover; object-position: center 30%; filter: grayscale(1) contrast(1.04); }
.hero-portrait figcaption { border-bottom: 1px solid var(--line); display: flex; justify-content: space-between; align-items: center; gap: 18px; padding: 14px 0; }
.portrait-name { font: 800 38px/.9 var(--display); text-transform: uppercase; letter-spacing: -.5px; }
.hero-portrait figcaption > span:last-child { font-size: 11px; color: var(--muted); }
.proof-strip { border-top: 1px solid var(--line); border-bottom: 1px solid var(--line); }
.proof-inner { display: grid; grid-template-columns: 1fr 1fr 1.15fr; padding-top: 30px; padding-bottom: 30px; }
.proof-inner > div { display: flex; flex-direction: column; justify-content: center; gap: 8px; padding: 0 36px; border-left: 1px solid var(--line); }
.proof-inner > div:first-child { padding-left: 0; border-left: 0; }
.proof-inner > div:last-child { padding-right: 0; }
.proof-value { font: 800 45px/1 var(--display); letter-spacing: -.5px; text-transform: uppercase; }
.proof-word { font-family: var(--display); font-weight: 800; font-style: normal; }
.proof-label { font-size: 12px; line-height: 1.6; color: var(--muted); }
.section { padding-top: 96px; padding-bottom: 96px; }
.founder-section { display: grid; grid-template-columns: .92fr 1fr; gap: 80px; align-items: start; }
.founder-visual { padding-top: 3px; }
.founder-visual > .eyebrow { margin-bottom: 26px; }
.story-photo { margin: 0; }
.story-photo img { display: block; width: 100%; height: auto; aspect-ratio: 1.12 / 1; object-fit: cover; object-position: 52% center; filter: grayscale(1) contrast(1.06); }
.story-photo figcaption { display: flex; flex-wrap: wrap; justify-content: space-between; gap: 8px 20px; font-size: 11px; line-height: 1.5; color: var(--muted); padding-top: 12px; }
.image-note { font: 800 34px/1 var(--display); text-transform: uppercase; letter-spacing: -.4px; color: var(--ink); margin: 26px 0 0; border-left: 3px solid var(--accent); padding-left: 18px; }
.founder-copy > h2 { margin-bottom: 28px; font-size: clamp(36px, 3.7vw, 50px); }
.founder-copy > .eyebrow { margin-bottom: 26px; }
.founder-copy p:not(.eyebrow) { font-size: 15px; line-height: 1.85; color: var(--muted); margin: 0 0 18px; }
.founder-copy p.founder-lead { font-size: 18px; line-height: 1.65; color: var(--ink); }
.founder-copy .text-link { margin-top: 4px; }
#services { border-top: 1px solid var(--line); }
.section-heading { display: flex; align-items: flex-end; justify-content: space-between; gap: 60px; margin-bottom: 44px; }
.section-intro { max-width: 295px; font-size: 15px; line-height: 1.8; color: var(--muted); margin: 0 0 3px; }
.service-grid { border-top: 1px solid var(--line); }
.service { display: grid; grid-template-columns: 28px 1fr 1.32fr .65fr; gap: 28px; align-items: center; border-bottom: 1px solid var(--line); padding: 34px 28px; }
.service-featured { background: var(--dark); color: var(--paper); border-top: 4px solid var(--accent); margin-top: -1px; padding-top: 35px; padding-bottom: 35px; }
.service-number { font-size: 12px; color: var(--accent); align-self: start; padding-top: 4px; }
.service h3 { font: 800 34px/1 var(--display); text-transform: uppercase; letter-spacing: -.5px; }
.service-label { font-size: 10px; line-height: 1.4; letter-spacing: .9px; text-transform: uppercase; color: var(--accent); font-weight: 600; margin: 0 0 12px; }
.service-copy > p { font-size: 14px; line-height: 1.8; color: var(--muted); margin: 0; }
.service-copy > p.service-caption { font-size: 12px; line-height: 1.7; margin-top: 12px; color: var(--muted); }
.service .text-link { font-size: 12px; gap: 14px; align-self: end; }
.service-note { font: 12px/1.6 var(--sans); color: var(--muted); }
.workshop-section { display: grid; grid-template-columns: 1fr 1fr; gap: 90px; align-items: center; border-top: 1px solid var(--line); padding-top: 66px; padding-bottom: 66px; }
.workshop-section h2 { font-size: 48px; letter-spacing: -.5px; }
.workshop-section p:not(.eyebrow) { font-size: 15px; color: var(--muted); line-height: 1.85; margin: 0 0 22px; }
.founder-links { display: flex; flex-wrap: wrap; gap: 26px; }
.speaking-section { display: grid; grid-template-columns: 1fr 1fr; gap: 90px; padding-top: 18px; padding-bottom: 72px; }
.speaking-section h3 { font: 800 38px/1 var(--display); text-transform: uppercase; letter-spacing: -.5px; }
.speaking-section p { font-size: 14px; line-height: 1.85; color: var(--muted); margin: 0 0 15px; }
.credibility-section { border-top: 1px solid var(--line); padding-top: 68px; padding-bottom: 72px; }
.credibility-section h2 { font-size: 48px; letter-spacing: -.5px; }
.media-list { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); border-top: 1px solid var(--line); }
.media-list a { display: flex; flex-direction: column; align-items: flex-start; gap: 12px; padding: 28px 28px 0; text-decoration: none; border-left: 1px solid var(--line); }
.media-list a:first-child { padding-left: 0; border-left: 0; }
.media-list a:last-child { padding-right: 0; }
.media-list .media-category { font-size: 10px; text-transform: uppercase; letter-spacing: 1px; color: var(--accent); }
.media-list strong { font: 800 38px/1 var(--display); text-transform: uppercase; letter-spacing: -.4px; min-height: 76px; }
.media-list a > span { font-size: 12px; color: var(--muted); line-height: 1.6; }
.media-list .media-action { margin-top: 12px; padding-bottom: 5px; font-size: 12px; color: var(--ink); border-bottom: 1px solid var(--line); }
.media-list a:hover .media-action { color: var(--accent); border-color: var(--accent); }
.booking-section { background: var(--dark); color: var(--paper); }
.booking-inner { display: grid; grid-template-columns: 1.15fr .85fr; gap: 85px; align-items: center; padding-top: 80px; padding-bottom: 80px; }
.booking-inner .eyebrow { color: #ff5965; }
.booking-inner h2 { font-size: clamp(38px, 4.3vw, 58px); }
.booking-inner h2 em { color: #ef3340; }
.booking-intro { font-size: 15px; line-height: 1.8; color: #c5c5c5; max-width: 370px; margin: 26px 0 24px; }
.email-link { display: inline-flex; align-items: center; gap: 24px; font-size: 13px; line-height: 1.7; color: var(--paper); text-decoration: none; border-bottom: 1px solid #727272; padding: 5px 0; }
.email-link:hover { border-color: var(--paper); }
.booking-panel { background: var(--paper); color: var(--ink); }
.booking-panel-header { display: flex; align-items: center; justify-content: space-between; gap: 14px; padding: 22px 26px; border-bottom: 1px solid var(--line); }
.booking-panel-header strong { font-size: 13px; font-weight: 600; }
.booking-panel-header > span { font: 12px/1.3 var(--sans); color: var(--muted); }
.booking-placeholder, .booking-connected { padding: 34px 28px 38px; text-align: left; }
.booking-state { display: block; font-size: 10px; font-weight: 600; letter-spacing: 1px; text-transform: uppercase; color: var(--accent); margin-bottom: 22px; }
.booking-placeholder h3, .booking-connected h3 { font: 800 42px/1 var(--display); text-transform: uppercase; letter-spacing: -.4px; margin: 0 0 24px; }
.booking-placeholder p, .booking-connected p { font-size: 13px; line-height: 1.8; max-width: 280px; color: var(--muted); margin: 0; }
.booking-connected .button { margin-top: 25px; }
.footer { display: grid; grid-template-columns: auto 1fr auto auto; gap: 26px; align-items: center; min-height: 112px; }
.footer .wordmark { font-size: 38px; }
.footer p, .footer > span, .footer-email { font-size: 11px; color: var(--muted); line-height: 1.6; margin: 0; }
.footer-email { text-decoration: none; }
.footer-email:hover { text-decoration: underline; }
@media (max-width: 1100px) {
  .container { padding-left: 40px; padding-right: 40px; }
  .hero { gap: 32px; }
  .hero h1 { font-size: 7.8vw; }
  .hero-description { font-size: 16px; margin-top: 24px; }
  .hero-copy { padding: 4px 0; }
  .hero-copy > .eyebrow { font-size: 10px; margin-bottom: 24px; }
  .hero-actions { gap: 20px; margin: 25px 0 20px; }
  .hero-portrait { align-self: center; }
  .hero-portrait figcaption { gap: 10px; }
  .hero-portrait figcaption > span:last-child { font-size: 10px; }
  .proof-inner > div { padding-left: 26px; padding-right: 26px; }
  .proof-value { font-size: 40px; }
  .founder-section { gap: 50px; }
  .service { gap: 22px; padding-left: 22px; padding-right: 22px; grid-template-columns: 22px 1fr 1.2fr .68fr; }
  .service h3 { font-size: 31px; }
  .service .text-link { font-size: 11px; gap: 8px; }
  .workshop-section, .speaking-section { gap: 55px; }
  .booking-inner { gap: 50px; }
  .footer { gap: 20px; }
}
@media (max-width: 800px) {
  .container { padding-left: 28px; padding-right: 28px; }
  .header-inner { min-height: 82px; gap: 22px; }
  nav { gap: 18px; }
  nav a, .header-cta { font-size: 12px; }
  .header-cta span { margin-left: 10px; }
  .hero { gap: 26px; padding-top: 40px; padding-bottom: 40px; grid-template-columns: 1.1fr .85fr; }
  .hero h1 { font-size: 7.8vw; letter-spacing: -.5px; }
  .hero h1 em { letter-spacing: -2.4px; }
  .hero-description { font-size: 15px; line-height: 1.7; margin-top: 20px; }
  .hero-actions { gap: 18px; margin: 24px 0 20px; }
  .hero-actions .button { font-size: 12px; padding: 14px 17px; gap: 15px; }
  .hero-actions .text-link { font-size: 12px; gap: 10px; }
  .micro { font-size: 13px; }
  .hero-portrait figcaption { align-items: flex-start; flex-direction: column; gap: 8px; padding-bottom: 12px; }
  .proof-value { font-size: 36px; letter-spacing: -1px; }
  .proof-word { font-size: 30px; }
  .proof-inner > div { padding-left: 20px; padding-right: 20px; }
  .proof-label { font-size: 11px; }
  .section { padding-top: 70px; padding-bottom: 70px; }
  .founder-section { gap: 35px; }
  .founder-copy > h2 { font-size: 42px; letter-spacing: -.5px; }
  .founder-copy p.founder-lead { font-size: 16px; }
  .founder-copy p:not(.eyebrow) { font-size: 14px; }
  .image-note { font-size: 25px; }
  .section-heading { gap: 30px; }
  h2 { font-size: 48px; letter-spacing: -.5px; }
  .section-intro { max-width: 230px; font-size: 14px; }
  .service { grid-template-columns: 20px 1fr 1.15fr; gap: 20px; }
  .service .text-link, .service-note { grid-column: 3; }
  .service-number, .service-title { grid-row: 1 / span 2; }
  .service-copy { grid-column: 3; }
  .service-note { font-size: 14px; }
  .service-note br { display: none; }
  .service .text-link { justify-self: start; }
  .workshop-section, .speaking-section { gap: 35px; }
  .workshop-section h2 { font-size: 41px; }
  .speaking-section h3 { font-size: 36px; }
  .media-list a { padding-left: 20px; padding-right: 20px; }
  .media-list strong { font-size: 23px; min-height: 53px; }
  .booking-inner { gap: 35px; padding-top: 64px; padding-bottom: 64px; }
  .booking-inner h2 { font-size: 46px; }
  .booking-panel-header { align-items: flex-start; flex-direction: column; gap: 5px; padding: 20px; }
  .booking-placeholder, .booking-connected { padding: 28px 22px; }
  .booking-placeholder h3, .booking-connected h3 { font-size: 32px; }
}
@media (max-width: 620px) {
  .container { padding-left: 24px; padding-right: 24px; }
  .header-inner { flex-wrap: wrap; gap: 0 20px; padding-top: 22px; padding-bottom: 14px; }
  .wordmark { font-size: 42px; }
  .header-cta { margin-left: auto; font-size: 12px; padding: 5px 0; }
  nav { order: 3; width: 100%; margin-top: 14px; gap: 28px; }
  nav a { font-size: 12px; padding-top: 7px; padding-bottom: 6px; }
  .hero { grid-template-columns: 1fr; gap: 32px; padding-top: 32px; padding-bottom: 32px; }
  .hero-copy { padding: 0; }
  .hero-copy > .eyebrow { font-size: 10px; line-height: 1.8; max-width: 310px; margin-bottom: 22px; }
  .hero h1 { font-size: clamp(56px, 14.8vw, 86px); line-height: .94; letter-spacing: -.5px; }
  .hero h1 em { letter-spacing: -2.8px; }
  .hero-description { font-size: 16px; margin-top: 24px; max-width: 450px; }
  .hero-actions { gap: 24px; margin: 26px 0 22px; }
  .hero-actions .button { min-height: 52px; font-size: 12px; padding: 15px 18px; }
  .hero-actions .text-link { min-height: 44px; }
  .micro { font-size: 14px; }
  .hero-portrait { width: 100%; }
  .hero-portrait img { aspect-ratio: 5 / 6; object-position: center 25%; }
  .hero-portrait figcaption { flex-direction: row; align-items: center; padding: 16px 0; }
  .hero-portrait figcaption > span:last-child { font-size: 11px; }
  .proof-inner { grid-template-columns: 1fr; padding-top: 0; padding-bottom: 0; }
  .proof-inner > div, .proof-inner > div:first-child { display: grid; grid-template-columns: .9fr 1fr; align-items: center; gap: 22px; padding: 23px 0; border: 0; border-bottom: 1px solid var(--line); }
  .proof-inner > div:last-child { border-bottom: 0; }
  .proof-value { font-size: 37px; }
  .proof-word { font-size: 26px; }
  .proof-label { font-size: 12px; }
  .section { padding-top: 58px; padding-bottom: 58px; }
  .founder-section { grid-template-columns: 1fr; gap: 36px; }
  .founder-copy { grid-row: 1; }
  .founder-visual { padding-top: 0; }
  .founder-visual > .eyebrow { display: none; }
  .eyebrow { font-size: 10px; margin-bottom: 20px; }
  h2, .founder-copy > h2 { font-size: 45px; letter-spacing: -.5px; }
  .founder-copy > h2 { margin-bottom: 24px; }
  .founder-copy p.founder-lead { font-size: 18px; }
  .founder-copy p:not(.eyebrow) { font-size: 15px; line-height: 1.8; }
  .story-photo img { aspect-ratio: 4 / 3; }
  .story-photo figcaption { font-size: 11px; }
  .image-note { font-size: 27px; margin-top: 22px; }
  .section-heading { display: block; margin-bottom: 30px; }
  .section-intro { max-width: 400px; font-size: 15px; margin-top: 24px; }
  .service { grid-template-columns: 23px 1fr; gap: 14px 18px; padding: 28px 18px; }
  .service-number, .service-title { grid-row: 1; }
  .service-number { padding-top: 3px; }
  .service-title { grid-column: 2; }
  .service h3 { font-size: 33px; letter-spacing: -.5px; }
  .service-copy { grid-column: 2; }
  .service-copy > p { font-size: 14px; line-height: 1.8; }
  .service .text-link, .service-note { grid-column: 2; justify-self: start; font-size: 12px; }
  .service-note { font-size: 15px; }
  .service .text-link { min-height: 44px; }
  .service-caption { font-size: 12px; }
  .workshop-section, .speaking-section { grid-template-columns: 1fr; gap: 24px; }
  .workshop-section { padding-top: 48px; padding-bottom: 42px; }
  .workshop-section h2 { font-size: 43px; }
  .founder-links { gap: 24px; }
  .speaking-section { padding-top: 16px; padding-bottom: 52px; }
  .speaking-section h3 { font-size: 37px; }
  .credibility-section { padding-top: 48px; padding-bottom: 52px; }
  .credibility-section h2 { font-size: 42px; }
  .media-list { grid-template-columns: 1fr; }
  .media-list a, .media-list a:first-child, .media-list a:last-child { padding: 24px 0; border-left: 0; border-bottom: 1px solid var(--line); gap: 10px; }
  .media-list strong { min-height: 0; font-size: 30px; }
  .media-list strong br { display: none; }
  .media-list a > span { font-size: 13px; }
  .media-list .media-category { font-size: 10px; }
  .media-list .media-action { margin-top: 6px; font-size: 12px; min-height: 36px; }
  .booking-inner { grid-template-columns: 1fr; gap: 36px; padding-top: 56px; padding-bottom: 48px; }
  .booking-inner h2 { font-size: 47px; letter-spacing: -.5px; }
  .booking-intro { margin-top: 24px; }
  .booking-panel-header { flex-direction: row; align-items: center; padding: 20px 22px; }
  .booking-placeholder, .booking-connected { padding: 30px 24px; }
  .booking-placeholder h3, .booking-connected h3 { font-size: 36px; }
  .footer { grid-template-columns: 1fr; gap: 15px; padding-top: 30px; padding-bottom: 32px; }
  .footer > span { grid-column: 1; margin-top: 0; padding-bottom: 0; }
  .footer p, .footer > span, .footer-email { font-size: 12px; }
}
@media (max-width: 360px) {
  .container { padding-left: 20px; padding-right: 20px; }
  .hero h1 { font-size: 49px; letter-spacing: -.5px; }
  .hero h1 em { letter-spacing: -2.2px; }
  .hero-actions { gap: 16px; }
  .hero-actions .button { gap: 13px; }
  .proof-inner > div, .proof-inner > div:first-child { gap: 18px; grid-template-columns: 1fr 1fr; }
  .proof-value { font-size: 34px; }
  .proof-word { font-size: 22px; }
  h2, .founder-copy > h2 { font-size: 41px; }
  .booking-inner h2 { font-size: 42px; }
  .service { padding-left: 14px; padding-right: 14px; gap: 12px 14px; }
  .service h3 { font-size: 31px; }
}
@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
}

/* Black, red and white founder direction. */
.hero-shell { background: var(--dark); color: var(--paper); }
.header-cta { border-color: #ef3340; }
.hero-copy > .eyebrow { color: #c9c9c9; }
.hero-copy > .eyebrow::before { content: ''; display: inline-block; width: 7px; height: 7px; background: #ef3340; margin-right: 9px; }
.hero-key { color: #ef3340; }
.hero .text-link { border-color: #8c8c8c; }
.hero .text-link:hover { color: #ffffff; border-color: #ef3340; }
.hero-portrait figcaption { border-color: #3a3a3a; border-top: 4px solid #ef3340; }
.hero-portrait figcaption > span:last-child { color: #bdbdbd; }
.proof-inner > div:nth-child(2) .proof-value { color: var(--accent); }
.service-featured .service-number, .service-featured .service-label { color: #ff6973; }
.service-featured .service-copy > p { color: #d0d0d0; }
.service-featured .service-copy > p.service-caption { color: #bdbdbd; }
.service-featured .text-link { border-color: #777777; }
.service-featured .text-link:hover { color: #ffffff; border-color: #ef3340; }
.booking-panel { border-top: 4px solid var(--accent); }